Brand consistency.
Real relationships.
Measurable growth.

Creative Direction / Senior Brand Designer

Brand strategist and designer with 8+ years building visual identity systems, optimizing performance marketing, and leading creative campaigns across healthcare, insurance, and B2B.

Core Skills

Strategic

  • Brand Strategy and Positioning
  • Campaign Development
  • Design Systems and Scalability
  • Consumer Research and Insights
  • Accessibility Standards
  • Cross-Functional Communication

Deliverables

  • Social and Digital Ad Campaigns (Static and Animated)
  • Visual Identity Design
  • Web, UX and UI Design
  • Presentation Design
  • Email Templates
  • Direct Mail and Print Collateral

Technical

  • Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects)
  • UX/UI Design (Figma, Sketch, Webflow, WordPress)
  • AI Tools (Claude, ChatGPT, Midjourney, Leonardo, Firefly)
  • PowerPoint / Google Slides
Featured Work

GoHealth: Comprehensive Rebrand

Real photography. Honest messaging. A Medicare Marketplace senior audiences could actually trust, and a 27% drop in cost-per-acquisition to prove it.

Visual Identity Design Brand Repositioning Lead Generation Marketing AI-Powered A/B Testing

Built brand consistency across: digital ads, organic social, landing pages, website launch, direct mail, icon library, illustration library, photo library, office signage, apparel, HR and culture assets, presentation templates.

Brand GuidelinesGH-1Brand Guidelines
Organic Social Media AssetsGH-2Organic Social Media Assets
WebsiteGH-3Website
Digital AdGH-4Digital Ad
Investor Relations PowerPointGH-5Investor Relations PowerPoint
Branded Photography LibraryGH-6Branded Photography Library

PSG Hydro: Market Repositioning

* Consulting via Vokal

Led the website redesign and component library behind Hydro's direct-to-consumer expansion, supporting a new market position alongside its existing distributor and partner channels.

Website Redesign Component Library Market Repositioning Strategy B2C Growth Strategy
WebsitePSG-1Website
Wireframe at 30% FidelityPSG-2Wireframe at 30% Fidelity
User PersonasPSG-3User Personas
Testimonial
See All Testimonials ↗

Theresa exhibits the rare blend of hard-working commercial productivity with thoughtful, strategic brand design thinking. She co-led our comprehensive brand refresh, rooted in strategic purpose and extending across every medium.

Steve Moffat

Steve Moffat  |  CMO, GoHealth

Design Archive

Crafted with care in every format, let's talk about what's next.

Globalmat, Package Design and LogoDA-1Globalmat
Package Design and Logo
52 Stafford Hotel, Brand GuideDA-252 Stafford Hotel
Brand Guide
Smart Choice MRI, Marketing AssetsDA-3Smart Choice MRI
Marketing Assets
FMK After Dark, Brand GuideDA-4FMK After Dark
Brand Guide
Joe Pollen Fitness, Logo and WebsiteDA-5Joe Pollen Fitness
Logo and Website
Nurturing The Soul, Health Supplement PackagingDA-6Nurturing The Soul
Health Supplement Packaging
Rockwell Automation, Interactive PDFDA-7Rockwell Automation
Interactive PDF
Advisorbid, Financial App LogoDA-8Advisorbid
Financial App Logo
Flight Club, Social Media Assets and Sales PitchDA-9Flight Club
Social Media Assets and Sales Pitch
Waterfront Marys, Menu DesignDA-10Waterfront Marys
Menu Design
Screaming Tuna, WebsiteDA-11Screaming Tuna
Website
Ace Bounce, Rebrand AssetsDA-12Ace Bounce
Rebrand Assets

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