Lead Generator
Went from designing ad campaigns to building a lead pipeline: data sourcing, direct mail, and outbound calls.
Motivated
Pivoting from a marketing career into sales. Motivated to sharpen skills and take ownership of the results.
Resilient
It's a numbers game. Hearing no and working through objections is part of getting to yes.
Performance Driven
Reduced CPA through A/B-tested marketing assets. Bringing that same performance mindset to sales.
Coachable
Four years as a collegiate soccer player. A team player who welcomes feedback and works to improve every day.
Data Sourcing: Motivated Prospect CRM
FOIA and public record requests across 30 Chicagoland towns, tracking violations like foreclosure, unpaid water bills, sold taxes, and probate. Properties that stack multiple violations indicate the most motivated sellers. The data is organized in a CRM used for cold calling, direct mail campaigns, and pipeline tracking.
RE-1Data Collection
RE-2Data Enrichment
RE-3Customer Relationship ManagementDirect Mail: 6-Piece Campaign
Studied the competition. Rebuilt the pitch. Replaced the basic yellow letter approach with a 6-piece sequence designed to earn trust before it asks for a signature.
RE-4Letter 1: The Intro
RE-5Letter 2: The Proof
RE-6Postcard: Offer Still StandsOutreach: Cold-Call Program
Built a cold-call playbook with personas, qualifying questions, and scripts, paired with a session tracker for dials, connections, leads, and follow-ups. Live and calling now, sharpening the pitch with every session.
RE-7Seller Personas
RE-8Qualifying Questions
RE-9Pipeline TrackerTheresa runs point on lead generation so I can focus on the offers and the closings. She's not just designing things, she's making calls, tracking every lead, and thinking through strategy like it's her own business. That kind of ownership is rare.
Damian Lira | Founder, Free Range Equity
AI-optimized A/B testing drove a 27% drop in cost-per-acquisition across paid channels, guided by consumer research like UserTesting surveys to gather qualitative feedback on what messaging customers actually trust.
DD-1Multiple Choice Ad
DD-2Direct Mail
DD-3Notification Ad
DD-4Consumer Research